The “customer”.

Those nameless, faceless people that will make or break your business. You don’t know who they are or where they will come from, but you DO know that you will desperately need them to succeed.

The thing we didn’t know, was that those people wouldn’t just be our customers, but that they would become our cheerleaders, our confidants and some of our strongest supporters.

What we are learning is that our business isn’t really about business.
Hey, don’t get me wrong. It takes a ton of hard work, and you need to be honest and organized and hold high standards (also, not talking yourself too seriously helps too)! But the biggest factor?
It’s the bonds you build with your customers.

We are continually amazed by the relationships.
The way that people are willing to connect with us by sharing their stories and letting us share ours.
I can’t count the number of times I have cried with, laughed with and prayed with people. I’ve been given advice and hugs and handed some out. I’ve had deep conversations about God and politics the curses of menopause and parenting.
And yes, I have grieved deeply over peoples losses and rejoiced wildly for their successes.

These are not nameless faceless people.
These are our friends.

Life still has a way of taking me by surprise and opening my eyes.
Of showing me that I don’t know everything, and that that’s ok.
And of reminding me to fully appreciate the gift of being human and of all that comes with it.

Shannon and I hope that all of our people that started as our customers and became so much more, know how much they mean to us and how grateful we are for their business and their friendship.
And to all of those on the horizon that will come to us in the days and months and years ahead?
We can’t wait to meet you and have you as part of our ever-growing tribe…